BY VEL unveiled Alice Through the Looking Glass couture collection at the magnificent Palazzo Brancaccio in the Eternal City of Rome.
BY VEL, a Ukrainian children’s and teen fashion brand founded by two sisters, presented its signature Secret Garden line — Alice Through the Looking Glass. At the heart of the brand lives the image of a little girl who dreams freely, notices beauty in the smallest details, and expresses her true self without fear.
The collection became a journey into a world of reflections, imagination, and inner freedom, where reality gently merges with fantasy. Airy flowing dresses, unconventional shapes, and sculptural silhouettes created a sense of movement, lightness, and emotional depth.
Reimagining colors from the brand’s earliest collections, BY VEL transformed childhood memories into a contemporary visual language. More than children’s couture, the brand defines its own style — a delicate fusion of tenderness, boldness, play, and authenticity.
Designer: @by_vel
Official Beauty Partner:@faceplaceacademy@pablo_gilcagne
Photographer: @fotograf_artti
Key MUA: @nesterovamari_mua
Key Hair: @alexandrahairmakeup
Chief of Beauty Team: @makeup_paris_study
Producer: @zarina.semenyuk
Production: @romefashiondays